Oi Polloi of Manchester is one of the best go-to stores in the world for heritage brands and exemplary style. Now they're trying to establish themselves as a publisher with Pica Post, an inventive zine that is part catalog, part fashion editorial. It's so cool that we used their illustrator Ben Lamb for our very own sweatshorts feature. The second installment features a Ralph Lauren story, an introduction to three colorful characters, and a first look at the boutique's new in-house brand Cottonopolis. Check it out online here.