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Shop CMJ Essentials with Ben Sherman and The FADER

photographer Nicola Turner

If you came all the way to New York for CMJ and remembered a toothbrush but forgot your waxed, water-proof rain jacket, this post is for you: Last night, we kicked off CMJ with a shopping event with drinks from Bushmills and sweets by Crumbs Bake Shop at the Ben Sherman store in Soho. FADER Style Editors Mobolaji Dawodu and Alex Frank picked twelve items from Ben Sherman's premium line, Plectrum, that, for the entire week of CMJ, will be available to everyone at a 30% discount. Check out the video above and peep some of our selects (including that coat you might have forgotten). Print out the coupon flyer, and bring it to Ben Sherman at 96 Spring Street to snag a deal.

Shop CMJ Essentials with Ben Sherman and The FADER