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Showroom Visit: Tender Co.

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photographer Kadeem Johnson

William Kroll brought over his clothing line Tender Co. all the way from the UK, packing up everything from combs, to boots, to the carefully silk-screened, cap-sleeved cotton shirts printed with foxes and elephants. Exhibiting as part of the brand new MAN Tradeshow, a promising new assortment of dude brands, Tender gave us a peak at their spring collection, and as always, it was a quirky mix of expertly-made goods. Cute isn't a word we like to use often, but there's just something sweet about their unadorned, cozy clothes, and those raw denim jeans are made so perfectly that they'll last a lifetime and just get softer and softer with every wash.

Showroom Visit: Tender Co.