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Showroom Visit: Tender Co.

photographer Kadeem Johnson

William Kroll brought over his clothing line Tender Co. all the way from the UK, packing up everything from combs, to boots, to the carefully silk-screened, cap-sleeved cotton shirts printed with foxes and elephants. Exhibiting as part of the brand new MAN Tradeshow, a promising new assortment of dude brands, Tender gave us a peak at their spring collection, and as always, it was a quirky mix of expertly-made goods. Cute isn't a word we like to use often, but there's just something sweet about their unadorned, cozy clothes, and those raw denim jeans are made so perfectly that they'll last a lifetime and just get softer and softer with every wash.

Showroom Visit: Tender Co.