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Video: I Self Devine, "New Shoe Smell"

A video for those whose allegiance to their sneakers is second only to their loved ones. Rich Garvey-produced "New Shoe Smell" is the lead single from Shining Path, the fourth and final mixtape released by I Self Devine in advance of his forthcoming album, The Sound of Low Class America, which is dropping on May 8th. The song gives sneaker obsession an unusual seriousness that verges on the religious, thanks in part to some nicely lush production. It's to the credit of the unique sample choice that I Self's typically serious, sober rap style works here.

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Video: I Self Devine, "New Shoe Smell"