Kendrick Lamar falls backwards into a pool in this clip for “Swimming Pools (Drank),” the uncompromising, brainy and catchy first single from good kid, m.A.A.d. city, his first album with Interscope. Spoiler alert: he makes it out, with some help from a friend. Watch above, read Andrew Noz’ Black Hippy FADER feature and, below, catch Kendrick’s performance of “Hol Up” at the FADER FORT Presented by Converse.
It would be nice if any of Kendrick’s vid treatments could actually live up to the tremendous songs themselves. All of his videos are mediocre at best and overwhelmingly boring.