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Y'OH's Champion New T-Shirts

photographer Michael Mayren

Kara Messina of UK brand Y'OH takes a practical stance on designing streetwear—as she told us last year, "I prefer it when people have a smaller wardrobe and wear a certain number of items. I think it gives off a clearer identity.” Which is why she balances Y'OH with the basics: a few amazingly printed statement long sleeves and a bunch of easy T-Shirts, like these ones from her new line. Shot on location at Champs Gym in Moss Side, Manchester they're so perfect that you'll want to wear them everyday, to boxing practice or a night out with friends. Head over to Y'OH's web shop to buy one or two.

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Y'OH's Champion New T-Shirts