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Video: Snoop Lion, "La La La"

Snoop's reggae offshoot solicited help from director/screenwriter Eli Roth (Cabin Fever, The Man With the Irons Fists) to make the video for Ken Boothe-sampling "La La La," produced by Diplo and Ariel Rechtshaid. Snoop wears a lion pelt in the style of French Montana's bear and kids in Halloween costumes romp around a hand-painted neon jungle, perhaps inspired by Bob Marley's kids party "Is This Love" video.

For more on Snoop's recent genre-dabbling, read an interview with his EDM persona, DJ Snoopadelic.

(via MTV)

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Video: Snoop Lion, "La La La"