“So Bad” fits in well with Cam’ron’s occasional dips into sweet-toothed samples and sappy bars, alongside “Weekend Girl,” “Soap Opera,” and, maybe, “Do Your Thing.” Of course the collab is the story here: Yummy Bingham’s hook is rich, and for all her self-empowered posturing, Nicki Minaj plays the girlfriend brilliantly. When accompanying male counterparts, the hits of detail in her verses only make things more believable: My nigga, you ain’t Rico, this ain’t Paid in Full, she ribs at Cam, recalling his biggest on-screen role with a casualness that suggests real intimacy. Unfortunately, the spell is broken by the somewhat silly green-screen FX throughout the video that become harder and harder to ignore–it’s a good thing Cam’ron’s First of the Month web series boasts slightly higher production quality. Can’t wait for Cousin Bang to speak on this.
Cam’ron & Nicki Minaj Co-Star in “So Bad”
POSTED July 16, 2014 11:45AM IN MUSIC VIDEO