When I was in middle school, there was no greater indicator of social and sartorial status than a candy-hued Baby-G. So ingrained are these memories, that a familiar wave of lust and envy came over me looking at the sleek images for G-Shock's upcoming women's collection, dubbed The S Series. G-Shock has shrunk and redesigned two of its classic styles with women specifically in mind. The first visuals for the S Series—staring Victoria's Secret honey Josephine Skriver sporting slick perforated leather, wet-look hair, and a mint timepiece—have just been released, with a short film from creative director Magnus Berger on the way. Look for the new collection in September at various boutiques, along with G-Shock's Soho location in Manhattan.
- All genres