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Watch This Name: Nattofranco, New Japan-Via-Paris Streetwear Label

photographer Baptiste Aumaitre

There's something intoxicatingly modern about Nattofranco, the new streetwear label born in Japan, bred in Paris from 23 year old designer Noemie Aiko Sebayashi. Bold Parisian reds and blues coexist with graphics inspired by Japanese illustrations in 21st century proportions and silhouettes. Speaking to her creative identity and the mishmash of cultures, Sebayashi tells Vice, "I feel as a person, 90 percent of my personality is French, but as a creative I definitely feel 100 percent Japanese…Nattofranco is my outlet of connecting two different cultures." Check out pictures from Nattofranco's second collection, "Ni" below, and join us in eagerly waiting more from this young designer to watch.



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Watch This Name: Nattofranco, New Japan-Via-Paris Streetwear Label