Rae Sremmurd’s “No Flex Zone” May Predict the Future

Meet the No Flex Zone, a moving VIP section draping Swae Lee and Slim Jimmy through Atlanta.

August 11, 2014



Rae Sremmurd's explosively fun summer anthem "No Flex Zone" finally gets a legit vid, after clips of the duo skipping around SXSW served as the first introduction to their sugar-rushed energy and mid-pubescent look. The idea of the record is simple enough: don't come around here trying to flex what you've got, because we've got more. But in the clip, we're introduced to the physical No Flex Zone for the first time: a translucent domed forcefield that engulfs Swae Lee and Slim Jimmy as they bounce and bop through Atlanta backstreets and flophouses. Rendered in drippy CGI of Saturday morning Nicktoons and early 00s sci-fi, the No Flex Zone is part protector, part divider: their jewels, racks, drinks, cars, and loved ones are safe from predatory flexes. It's a kind of mobile VIP section that we could see bursting from an iPhone app in a not-so-distant future--the video ends with a "To Be Continued..." after all.

Rae Sremmurd’s “No Flex Zone” May Predict the Future