What would a Kanye West and Apple collaboration look like? According to The New York Times' T Magazine, Yeezy revealed in early February that he had passed on "a multimillion dollar partnership with Apple." No more details were given other than that, so we can't help but wonder what that potential collaboration would have entailed. Perhaps the folks over at Beats Music were trying to get Kanye on board for exclusive content for their platform - but we all know where Ye's allegiances lie when it comes to the streaming wars, so if that was the case then it makes sense that he passed on doing a deal with Apple. Either way, the fact that he passed on such an enormous opportunity immediately brings to mind one of his latest tweets.
April 11, 2015