Instagram Took Down The Shade Room’s Account By “Mistake”

The account is back up now, but Instagram hasn’t exactly explained why it disappeared temporarily.

May 12, 2015

Instagram took down popular Instagram account The Shade Room yesterday, but then decided they made a mistake and reinstated it, BuzzFeed reports. The Shade Room publishes celebrity-related content—"Celeb/Trending News|Funny Stuff!"—directly to Instagram (where it has over 700,000 followers), Twitter, and Facebook. Less than a month ago, the New York Times Magazine declared, "The Shade Room is flourishing in a time when media outlets are struggling to figure out their relationship to social media."

"We wrongly removed an account in this case and worked to fix the error as soon as we learned of it. We apologize for the mistake," Instagram told BuzzFeed. No other explanation was given. BuzzFeed guesses that the removal of the account may have been connected with one particular photo that appeared on the sight showing reality television star Natalie Nunn with a man other than her husband. Screenshots exist which suggest that Nunn may have threatened to shut down the Shade Room's Instagram if they refused to remove the offending photo. However, at the moment there is no proof that those images are real, and even if they are, it's hard to imagine how one person could convince Instagram to remove an account.

The FADER has reached out to Instagram and is awaiting comment.


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Instagram Took Down The Shade Room’s Account By “Mistake”