A new day, a new way of streaming. Yesterday Google Play unveiled Google Play Music—basically free online radio. Beatport is getting in the game too: the dance-music focused site now has a new, embeddable player that promises to pay an artist for every stream. Beatport's executive creative director, Clark Warner, issued a statement about the company's latest development. "Supporting artists has been a core value at Beatport since day one, and that mission remains as we expand to serving fans with our new streaming service. Our embeddable streaming music player not only helps artists promote their music by making it available wherever their fans live online, but we are also taking the necessary steps to pay rightsholders for each listen so artists get paid."
This new player puts Beatport more directly in competition with SoundCloud, which has the same sort of easy-embed capabilities. Check it out below.