For the time being, Diddy’s Bad Boy label has joined forces with Sony’s Epic Records, currently run by L.A. Reid. According to Billboard, “the exclusive partnership includes distribution of two forthcoming Puff Daddy albums and provides a home for Bad Boy artists covering customary label services including promotion, marketing, sales and distribution.”
Reid and Diddy traded praise in statements about their new partnership. “Sean 'Diddy' Combs aka Puff Daddy and I have been musical collaborators since the 1990s, when we both ran independent record labels,” Reid wrote. “Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He’s a true innovator and I could not be more excited to join forces once again.”
Diddy noted, "I have known L.A. Reid since the very beginning and together we have enjoyed countless successes over our long friendship. To now work with L.A. in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavors. To collaborate with L.A. Reid is to collaborate with the very best.”
Diddy recently released the video for his new single, "Finna Get Loose." Watch that below.