Grimes Is The New Face Of Stella McCartney’s POP Perfume

The Canadian artist leads the campaign for the sustainable fragrance.

March 04, 2016

Claire Boucher, the Canadian songwriter, producer and FADER cover star known as Grimes is the newest face of POP, a new line of fragrance from Stella McCartney. The daughter of Paul and Linda McCartney, the animal rights activist and fashion designer teased the collaboration with Grimes-branded flip flops on Instagram before making it official.

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“She’s the real deal, which I think is really rare to come across,” wrote McCartney. “She refuses to compromise on anything ethically or artistically, which sets her apart from many of her contemporaries.”

Grimes, who has been spoken on her veganism in the past, hinted that more “rad game changers” will be working alongside her with POP.

The fragrance will be available on March 24th.

A true renaissance woman in the making, so great to have @actuallyGrimes on the POP team! X Stella #POPNOW

A photo posted by Stella McCartney (@stellamccartney) on

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Grimes Is The New Face Of Stella McCartney’s POP Perfume