The Weekend And H&M Release Campaign Film For “Spring Icons” Collection

The video offers insights on the inspiration for the menswear line on sale March 2.

H&M announced in November a collaboration with The Weekend for their Spring 2017 collection. Today they released the campaign film staring "The Starboy" himself. The menswear collection, entitled Spring Icons, is a combination of streetwear silhouettes with tailored lines which takes inspiration from the city of Los Angeles and The Weekend's creative process.

The minute-and-a-half video shows beautiful shots of LA and The Weekend interacting with the city as he mulls over the idea of icons."Iconic clothes become icons for a reason," he says. "They are like dreams and music. They're fundamental–– if you live them and walk over them and sing them."

Check out the short film above.

H&M's Spring Icons Collection will be on sale in stores and online March 2nd.

The Weekend And H&M Release Campaign Film For “Spring Icons” Collection