Lamar described the project as "urgent," and said that his :focus: has shifted. “I think now, how wayward things have gone within the past few months, my focus is ultimately going back to my community and the other communities around the world where they’re doing the groundwork," he said. "To Pimp a Butterfly was addressing the problem. I’m in a space now where I’m not addressing the problem anymore. We’re in a time where we exclude one major component out of this whole thing called life: God. Nobody speaks on it because it’s almost in conflict with what’s going on in the world when you talk about politics and government and the system.”
He went on to discuss the feeling of acceptance that he hopes his new project will give listeners. "We love women, we enjoy their company. At one point in time I may have a little girl who grows up and tells me about her engagements with a male figure — things that most men don’t want to hear. Learning to accept it, and not run away from it, that’s how I want this album to feel.”
Read the entire T Magazine piece and watch a clip of Kendrick on the streets of Compton above.
Thumbnail via T Magazine