A new commercial for Beyoncé's spring 2018 Ivy Park collection is here. The sixty-second spot, seen above, features members of Figure Skating in Harlem, an non-profit after-school program for young women of color that encourages academic achievement and athletic discipline through skating. In an interview with Vogue, founder and CEO Sharon Cohen said the ad campaign was a perfect fit for her program.
“Beyoncé is a fierce, authentically powerful woman of color," Cohen told Vogue. "She inspires young women and girls globally who look just like her to do the exact same—to be fearless, free, and proud of themselves."
She also told Vogue that the girls were "in shock and over-the-top excited," explaining "They idolize her, and she sees them.”
Learn more about Figure Skating in Harlem, and its sister program Figure Skating in Detroit, here.