In branded news, Ed Sheeran is now peddling condiments of the tomato-based variety. Actually, he has been doing this — earlier this summer, he starred in a Heinz commercial and released a variety of, ahem, Edchup — but today, he's launching a second line of Heinz bottles.
Each label of the limited edition run features a sleeve of tattoos, hand-signed by Sheeran himself. As opposed to the Edchup, which was packaged in plastic, these come in glass bottles, further encased in a box that resembles an amplifier. Proceeds from the auctioned bottles will benefit East Anglia’s Children’s Hospices as well as Rise Against Hunger.
The continued-collaboration between Sheeran and Heinz should come as no surprise — he's made his affection for ketchup well-known throughout his career, going so far as to ink it on his bicep and insist that his entourage carry it an extra bottle for him. If we can make a suggestion, Ed, release a bottle of mayochup next. It's the logical next step.