Portmore, Jamaica-based Runkus shared the visuals for his single "99%," an ode to being your own boss and then some, coupled with the perfect video for making far better financial choices than most of us have been making. The track is the first single from his upcoming album, classisHim, pairing playful lyricism with a bouncy, trap-inspired beat.
The clip, co-directed by Runkus himself alongside Yannick Reid, finds the artist making his way around various parts of Jamaica and providing some pretty sound financial advice along the way, from going solar to where to find the cheapest gas on the island. "There’s a lot of videos where people talk about money with expensive cars and clothes they rent, and don’t actually own,” Runkus says via email. “I wanted to show that you can watch a video and actually make money... literally."
Watch the video above and stream the song below.