Gucci Mane is a face of the Gucci Cruise 2020 campaign

The rapper and the luxury fashion brand are finally working together.

October 01, 2019
Gucci Mane is a face of the Gucci Cruise 2020 campaign Gucci Mane.   Paras Griffin/Getty Images for BET

Gucci Mane is now working with Gucci, the luxury fashion brand he borrowed his name from. Guwop is one of the models in Gucci's #ComeAsYouAre_RSVP Cruise 2020 campaign, joining rocker Iggy Pop and actress Sienna Miller.

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Check out a slideshow of the pictures below. They're shot by Harmony Korine (Gucci Mane's director in Spring Breakers), styled by Alessandro Michele, and comes with art direction from Christopher Simmonds.

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The picture of Gucci Mane receiving a massage will be the cover to his upcoming fifteenth studio album Woptober II, out October 17. His latest song "Richer Than Errybody" features DaBaby and YoungBoy Never Broke Again.

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Gucci Mane is a face of the Gucci Cruise 2020 campaign