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Kendrick Lamar’s pgLang is launching a Calvin Klein campaign

Seven promotional videos starring Baby Keem, Brent Faiyaz, and more will be released tomorrow at noon.

January 13, 2021
Kendrick Lamar’s pgLang is launching a Calvin Klein campaign Kendrick Lamar. Photo by Kevin Winter/Getty Images for Coachella.  

In March of last year, Kendrick Lamar and Dave Free launched pgLang. Described as “a new multi-lingual, at service company,” pgLang has announced a new campaign with Calvin Klein dropping tomorrow.

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The campaign was revealed, if not clearly described, in two Instagram posts. The first post was a slideshow containing a list of eight titles featuring artists like Baby Keem and Brent Faiyaz; a subsequent Instagram post announced that eight videos would be shared from the campaign.

The first video, directed by Dave Free and with a performance from Mecca Allah, was released today; the other seven are out tomorrow at noon. Watch the first below.

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Kendrick Lamar's last album Damn. was released in 2017, and he helped curate the Black Panther soundtrack the following year.

Kendrick Lamar’s pgLang is launching a Calvin Klein campaign