Tinny, “Zingolo (South Rakkas Crew Remix)” MP3
- story Peter Macia
In the future of co-branded content even the most esoteric genres will have sponsorship opportunites. Take this song by Tinny, which was created for Cadbury to let the world know that their chocolate comes from fair trade cocoa plants throughout Ghana. The original track (video above), made by UK producer Paul Epworth aka Phones and voiced by Ghanaian hiplifer Tinny, is pretty decent, but South Rakkas really takes it where it needs to be, specifically a little less commercial and more for the clubs. When we were in Ghana a couple years ago for our own hiplife story, Tinny was definitely one of the more prevalent artists being played in clubs and on radio, so it’s at least a good look that the corporate heads were down for an artist with some actual credibility, and to be totally honest, is probably a good look for a Ghanaian music industry sorely in need of money and exposure.
Download: Tinny, “Zingolo (South Rakkas Crew Remix)” (via Ghetto Bassquake)
Video: King Ayisoba f. Kwaw Kese, “Look My Shoe”
- story THE FADER
One of the more peculiar dudes we heard about while studying up for our trip to Ghana earlier this year was frog-throated kolgo-strumming Rasta King Ayisoba. While in Accra, we heard and saw his name a few times and had a handful of songs from his iTunes-able album Modern Ghanaians, but it was still pretty unclear what ties, if any, he had to the story that eventually appeared in FADER Number 52, centered around hiplife artist Kwaw Kese. Turns out, there is now a direct tie, as Ayisoba and Kese shot a video together north of Accra in Nima along with local artists Mokin and Wanlov the Kubolor. As a result of this song’s weirdly catchy keyboard melody, we have been walking the halls for two weeks asking people to look at our shoes. And then they do.
If King Ayisoba would like to email letters@thefader.com to let us know what we do next, we would appreciate it.
