Stylee Fridays: New Lonely Hearts
- story Chioma Nnadi
Antipodean designers live in a topsy turvy fashion world compared to folk up here in the northern hemisphere, simply because the seasons are literally reversed. So before we get into the specifics of the new collection by Auckland-based label Lonely Hearts, it’s important to remember where all the shaggy fur coats and autumnal shades are coming from. For Kiwis and Aussies alike the new collection, What is your Damage?, is fall 2010 (that’s spring 2010 for the rest of us) and the pieces have all the moody romance of an early fall day—just like the eerie short film they put together with the wardrobe of new clothes.
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posted on Oct 9, 2009 in STYLEE FRIDAYS
Stylee Fridays: I Heart Spring Preview
- story THE FADER
We dropped by the I Heart showroom to pay Jill and Cosmo the cat (showroom moscot and super fluffly Wowch model) a visit last week just in time for the new fall collections from Lonely Hearts, Wowch and PAM. Helene Morris of the label Lonely Hearts gave us an inkling of fall 08 things to come when we spoke to her about the US launch of the line in issue F53 so we were psyched to see the slightly grungy inspiration take shape in moody plaids, bomber jackets with jumbo-sized polka dots and some very intense saturated color dip-dyed shirts. If Cosmo the cat could speak we’re sure he would tell us that he is equally excited that Wowch is dipping his animal brethen into a sea of purple and turquoise tie-dye for fall 08 . Of course you can always count on Perks and Mini to get weird, and the new collection looks like a trip down the Nile in a spaceship with nothing but magic mushrooms in your knapsack for nourishment. Our favorites picks for next season after the jump.
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posted on Apr 25, 2008 in STYLEE FRIDAYS
