One is obsessed with Ugg Boots, the other with Tevas, but both are examples of locating "cool" in unexpected places.
Body High co-founder Samo Sound Boy and designer Max Martin on how to design lean, legit merch.
Trey Songz and Vic Mensa break down the stories behind their hustles at our latest #uncapped bash.
Hot and corporeal and just a tiny bit terrifying.
Because they make me better.
We're back in NYC next week!
The deal reportedly worth $10 million.
Juicy J and K Camp link on the Big Fruit-produced banger.
A shadowy, windswept roller coaster ride through the Warp artist's quite remarkable brain.
The track comes from their collaborative LP, PRhyme, out December 9th.
The Long Beach native drops a new tape on his sons birthday.
California pumps out more slapping party music.
A refreshingly self-aware critique of machismo from sharp LA rapper, Boogie.
A hard-spit energy burst from the founding Pac Div member.
Take your time with the motley, tie-dyed debut LP from LA rap/singer/producer trio Oddience.
TDE's newest signee talks about his label's reaction to Kendrick Lamar's GQ cover story and his upcoming mixtape, Civilia.