National Geographic Has The Answer For The Failing Music Industry

National Geographic, who likes to shorten their name to Nat Geo to attract a hipper audience, is now taking it a step further and launching a record label. Considering they have webcast artists like Björk and Sigur Ros and regularly infuse introspectives from bands and artists from around the world into their programming, a Nat Geo label is not all that surprising. What is surprising is the timing. Despite a flailing economy and a sagging record industry, National Geographic has boldly predicted it can thrive where others are failing. read more »