Tagged: October’s Very Own

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Drake Instagrams First Picture of Merch

Drake’s record label/lifestyle brand October’s Very Own keeps getting deeper into the fashion game. According to the rapper’s Instagram, the merch for his upcoming “Would You Like A Tour?” with the Weeknd in the UK … read more »

POSTED February 10, 2014 2:27PM IN STYLE NEWS TAGS: ,
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Drake Partners With Colette On October’s Very Own Exclusive Collection

Drake is slowly transforming his record label October’s Very Own into a lifestyle brand. Over the past few months, OVO has teamed up with Nike, held their own pop-up shop and rolled out an online … read more »

POSTED February 3, 2014 2:11PM IN STYLE NEWS Comments (2) TAGS: , ,
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First Look: Drake Designed Varsity Jackets

This would not be the first time Drake made an expensive jacket. But he’s changed up the style from heavy down to vintage letterman. These are branded OVO, for his crew October’s Very Own, with … read more »

POSTED November 4, 2011 11:41AM IN STYLE NEWS Comments (4) TAGS: , , ,
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Drake Made a $900 Parka

Well, kinda. October’s Very Own, his crew of sorts—read about hanging out with them in Canada in our cover story—has collaborated with venerable down overlords Canada Goose. The resulting serious parka is limited to 300 … read more »

POSTED November 12, 2010 10:03AM IN STYLE NEWS Comments (3) TAGS: , ,