Wild Promo! Genevan Heathen Beach Towel
- story THE FADER
A couple weeks ago, The Genevan Heathen hit us up on Twitter asking for our mailing address, because he wanted to send us a towel. We were a tiny bit scared having heard the Swiss sensation’s music—would it be a sensitive towel? we’re not ready for a relationship—but it just arrived via USPS (from Massachusetts!), it is indeed sensitive, and we are thoroughly down to commit. Writes Mr. Heathen, “The idea for this towel was born in the country of the Alps, chocolate, banking and all things deliciously dairy—and in the city of watches and the jet d’eau. Designed on the beaches of MIA, handcrafted just outside our nation’s capital and shipped to the city of many things revolutionary and famous for one hell of a tea party back in the day… I hope it brings you much pleasure in the coming months. Treat it with LOVE.” He also writes that this is the towel of his SENSITIVE SUMMER SERIES, and made a truly amazing quiet stormy rubdown style video for it ON A BOAT, which you can watch after the jump. Summer of Love ‘09!
Wild Promo: Common Atomizes Our Faces Off
- story THE FADER
We thought the BB guns Monster energy drink sent to the office were dangerous, but Common’s Diesel-knuckled fists of rage pack a punch so aggressive they put half our office into sneezing/wheezing hysterics. The total radius of destruction is hard to tell (we think it’s about 3-4 feet), but the fragrance,”Only the Brave,” is obviously not meant for the weak-willed—or for unventilated detonation. It does, however, make us wonder how the annihilation scenes in Terminator Salvation are looking. Anyway, someone should really turn this atomizer into a new feminine defense weapon. Reach into your purse for some perfume and POW! POW! POW! It’s like a glossier, more sophisticated pepper spray.
Wild Promo: We Got Some Nike Air Yeezys!
- story THE FADER
Considering our last Wild Promo was a stick of deodorant, we have to consider our game officially upped with the arrival of these pre-release Air Yeezys in the colorway known as “Zen Grey.” They arrived at the FADER office in a tiny spaceship driven by a foot-tall Kanye replicant that tried to challenge us to a round of Connect Four when we removed them from the box. Then he scanned our retinas, took an infrared photo of our face and flitted away. No actually they just got special delivered to our boss, FADER founder Rob Stone. He told us not to scuff them. They officially drop April 4.
Return of the Wild Promo!
- story THE FADER
The downward spiral of the music business has been bad news for a lot of people, but mostly us because the decline in disposable label cash has emptied our promo coffers in a most heartbreaking fashion. No Rolling Rock ding slings. No Teddy Penderazdoun teddy bears. No Jim Jones palm trees. Shit stinks. Fittingly, and surprisingly, we received the best Wild Promo we’ve gotten in a while this week: DJ Rhettmatic’s Pure Funk Mode travel anti-perspirant. Perfect for sleeping in the office. Recession officially over!
Wild Promo: Free Blood Heart Soap
- story THE FADER
Reaching into this package felt like pulling a bunch of lollipops from a dark piñata. But instead we pulled out a shrink wrapped, heart-shaped mess of organic castille soap with hints of blood orange, black pepper and rose hips handmade by noise pop duo Free Blood. Their note accompanying this unexpected treat:
In honor of the new year we have cooked up a fresh batch of lovingly made Free Blood Soap for your enjoyment and personal care! We cook up these soaps personally in our kitchen, infusing them with blood oranges and black pepper. It is evidence of our commitment to making sure our listeners emerge freshly scrubbed and gently scented after a long day of work or before a long night of play. Consider this a life-sized reminder of the tireless motor that keeps us true.
