One is obsessed with Ugg Boots, the other with Tevas, but both are examples of locating "cool" in unexpected places.
Body High co-founder Samo Sound Boy and designer Max Martin on how to design lean, legit merch.
Trey Songz and Vic Mensa break down the stories behind their hustles at our latest #uncapped bash.
Hot and corporeal and just a tiny bit terrifying.
We're back in NYC next week!
Because they make me better.
The deal reportedly worth $10 million.
Juicy J and K Camp link on the Big Fruit-produced banger.
A shadowy, windswept roller coaster ride through the Warp artist's quite remarkable brain.
The track comes from their collaborative LP, PRhyme, out December 9th.
Seven musicians shout out the behind-the-scenes people who elevated their game.
This December, the Sad Boys bigwig will play a host of North American dates in support of his newly-released full-length Unknown Memories.
Our favorite shit on the internet today.
The minimalist sneaker company opens up a brick and mortar lcoation in Stockholm.
This month, Yung Lean and his crew flew over from Sweden for their first North American tour; we spoke to them the night after two crazy-sold out Webster Hall appearances.
Like Odd Future before them, Swedish rap crew Sad Boys have built a cult fan base. But what they're selling is bafflingly familiar.
The Swedish teenage rapper hangs in a cave in the clip for his Yung Gud-produced track.
VFILES brings the Swedish sad boys Unknown Death long-sleeve tee to the states.
Watch a video for "Motorola," the latest single from Swedish rapper and Gravity Boys member Yung Lean.
Four producers to watch in 2014: WondaGurl, DJ Dahi, SuicideYear and Dun Deal.