January 20, 2015
As the latest heritage brand to tap unorthodox ambassadors, Coach has enlisted Kid Cudi, along with teen actress Chloe Grace Moretz, to front its Spring campaign. The images feature Cudi cozying with a red leather backpack and blue laptop case, the latter inscribed with the lifestyle line's trademark "C" print. The Kid—who donned an attention-grabbing crop top at last year's Coachella—looks happy, clean-cut, and comfortable stepping into the model game.
