R.I.P. Fool’s Gold Co-Founder Dust La Rock

Joshua Prince, the co-founder of Fool's Gold who was also known as Dust La Rock, has died at the age of 38. A-Trak confirmed the death on his Instagram and Twitter earlier today. In addition to co-founding Fool's Gold, Prince served as art director for A-Trak, Duck Sauce, and Fool's Gold at large.

Lost one of my dearest friends today. RIP Joshua Prince aka Dust La Rock, original Fool's Gold co-founder... Art director for myself, Fool's Gold and Duck Sauce. You helped define so much of what I stand for. Love you man. Still can't believe this.
A photo posted by A-Trak (@atrak) on Feb 2, 2015 at 4:45pm PST

RIP Dust La Rock. My ace. Lost a brother today.
— RIP Duster (@atrak) February 3, 2015

Other artists have paid tribute to Prince on social media:

RIP Dust La Rock. Great Guy, Great Artist. Smh.
— #BRON2ON (@ActionBronson) February 3, 2015

I'm absolutely crushed Dust La Rock passed. Such an amazing person and great friend. You're gonna be missed.
— AC Slater (@djacslater) February 3, 2015

Sending our love & condolences to the friends & fam of #DustLaRock, a great guy & graphic artist behind such brands as @FoolsGoldRecs & more
— Okayplayer.com (@okayplayer) February 3, 2015

R.I.P. @DustLaRock. So shocked and sad right now. You were truly inspirational, iconic and an honor to work with. You will be deeply missed.
— Мишка (@MishkaNYC) February 3, 2015

A deeply creative person. “@nicodxmvs: RIP Dust La Rock. Aesthetically defined a very influential movement in music. pic.twitter.com/MWvtY8sOYQ"
— Ghostly (@ghostly) February 3, 2015

R.I.P. DUST LA ROCK. deepest condolences to friends and family.
— NADASTROM (@NADASTROM) February 3, 2015

Our thoughts are with @FoolsGoldRecs Crew. Dust La Rock was truly one of the great ones - professionally & personally. RIP.
— Innovative Leisure (@ILRecords) February 3, 2015

Lead photo: A-Trak's Instagram