Hood By Air Joins The MADE LA Fashion Lineup
The brand will stage a “shoppable” presentation on June 11.
Hood By Air is the most recent high-profile brand to join MADE LA, the increasingly exciting two-day fashion event beginning June 10 (HBA will show June 11). Alongside showings from Tyler, The Creator's Golf Wang and Jeremy Scott's Moschino, Shayne Oliver will put on a show featuring clothes immediately available for pre-order, and directly shoppable only a month later.
It's unclear exactly what seasonal space HBA's MADE showing will occupy (we're in an awkward post-Resort, pre-Spring/Summer spot), but it will likely focus on HBA's fan favorites and promises to be an exciting presentation no matter what. Of stepping outside the traditional runway model, Oliver tells Vogue, "I want to start creating experiences that speak more to the customers.”