By the time Kim Kardashian first announced Kanye West's new album Jesus Is King, it was the logical extension of West's fulsome embrace of his Christian faith. After his highly-divisive allegiance with President Donald Trump handed him an alienated fan base and scores of new alt-right supporters, West tamped down his political persona significantly in 2019. In its place came a weekly Christian gathering known as the Sunday Service.
Although Kanye has never shied away from bringing religion into his art, Sunday Service is a new dawn. Combining Kanye's love of music, fashion, and Jesus Christ, Sunday Service is religion hand-crafted for the social media age. The Sunday Service may not influence the church as a whole, but it's already come to define this era of Kanye West almost as much as his Make America Great Again hat.
But how did it start? Where is it held? Who goes there? Read on below for a full primer:
The location changes every week
According to Variety, the Service has been held on Kanye's property in Calabasas, in Burbank, and Los Angeles.
There's a dress code for both the choir and attendees
GQ writes that the show's producer gives the choir a Yeezy-designed outfit either a few days before the week's Service or just before.
Kanye described the inspiration behind the Service on Netflix's My Next Guest Needs No Introduction with David Letterman
"It's just an idea we had to open up our hearts to make music that we felt was as pure and as positive as possible and just do it for an hour every Sunday, and have something where people can just come together and feel good with their families."
The choir is called "The Samples," and it's led by Jason White
...but those involved insist it's not a church
Here's choir leader Tony Williams:
Lots of celebrities have been invited, and performed as well
After Nipsey Hussle's death, the Service paid tribute with a cover of "Forgiven" by 2 Chainz
The Sunday service played Coachella in 2019. Chance the Rapper, Kid Cudi, Ty Dolla $ign helped Kanye and company play old favorites and unreleased music
For more apparel like "bottoms, dresses, footwear, headwear, jackets, loungewear, scarves, shirts, socks, and tops."