In his new video for "UNDA ARMOR," a mysterious object falls from the sky and strikes earth at the feet of BEAM. He then transforms from a rapper struggling to hustle his mixtape on the streets to one of the most in-demand people on the planet. The story tracks closely with his own rise in fame, from working behind the scenes with artists like 2 Chainz and 21 Savage to his breakout career as a solo artist.
In an email, BEAM explained the inspiration for the black and white video from director PDL: "Now I have people hitting me, calling me, DMing me saying how they believe in me. They only see the music and the progress, but they still don't really believe in me."
"UNDA ARMOR" is taken from BEAM's 2019 project 95. BEAM will be performing at Rolling Loud Miami in May and is working on a new project, due later this year.