Awful’s broadest rapper/producer digs up new sounds on his latest one off.
“Some people people can’t even see where I’m headed/ But all I know is being real and smoking super unleaded.”
Atlanta label Awful Records came out to NYC and made the night their own.
Awful expands upwards and outwards with some essential newness.
“Softwear” is our comfy future.
About a week from now, week from now.
Get to know Atlanta’s reigning do-it-together rap label, as told by five artists living in the heart of Awful.
Watch a new video from Awful Records’ breakout Father.
Hear new music from Bobby Shmurda and GS9.
U trust us, right?
The best NYFW looks fresh off the pavement.
Stream a new all-star reggae remix of Bobby Shmurda’s “Hot Nigga”
