Privacy Policy

Effective Date: 11/10/2015

This Privacy Policy explains how The FADER, Inc., our affiliates, partners and service providers (individually and/or collectively, “The FADER” or “we” or “us” or “our”) collect, use, secure, store and share the personal information we obtain when you (“you” and/or “your”) access, visit or use The FADER Websites (as defined in the Terms of Use). You must read this Privacy Policy and the Terms of Use (www.thefader.com/terms-of-use) carefully before accessing, visiting or using any of The FADER Websites. By accessing, visiting or using The FADER Websites, you agree to be bound by this Privacy Policy and the Terms of Use. If you do not agree to be bound by this Privacy Policy or the Terms of Use, you may not access, visit or use The FADER Websites.

1. Information We Collect Automatically


We may automatically collect certain usage and analytic information (your “Usage Data”) to determine how you use The FADER Websites, to determine what sites and services are the most popular, to deliver customized content and advertising to you and others, to enable us to improve and better design The FADER Websites, to provide better technical support, and for various other reasons. This Usage Data may include, but may not be limited to, the pages you visit within The FADER Websites, the actions you take within The FADER Websites, the frequency and duration of your use of The FADER Websites, your Internet Protocol (IP) address, your browser type and operating system, your Internet service provider (ISP), and the web pages you visit before and after visiting The FADER Websites.

2. Information You Provide to Us

The FADER may request or may require certain specific information about you when you sign up to use a feature or service, subscribe to a mailing list, complete a survey, or order products or other information through The FADER Websites. Such information may include, but may not be limited to, your name, email address, username, age, gender, billing address, phone number, credit card number, and other information of a personally-identifying and/or financial nature (collectively, your “Personal Data”). The FADER may collect and use your Personal Data to provide you with services or products, to bill you for products or services, to properly credit and maintain your account, to communicate with you, to inform you of additional products and services, to provide better customer service to you, and to enrich your online experience. The FADER may also offer you an opportunity to be listed in a directory on one of The FADER-branded services; such listings are optional and you can edit or delete your listing information at your discretion.

The FADER uses cookies and other similar technologies (e.g., web tags, pixel tags, clear GIFs, and web beacons, etc.) (collectively, "cookies") to personalize your experience on The FADER Websites. Cookies are small files that are stored on your computer or mobile device which are uniquely assigned to individual users, and can only be read by a web server in the domain that issued such cookies. Some cookies are essential to your use and enjoyment of The FADER Websites. Among the primary purposes of these essential cookies is to indicate to our web server that a particular user has returned to a specific page and to enable our web servers to “remember” such users from prior visits and any preferences such users may have previously established. Other cookies are used to help us conduct research and analysis about your use of The FADER Websites. The FADER may also use advertising cookies to deliver ads to you that you may be more interested in.

The FADER’s cookies do not collect personally identifiable information and we do not combine information collected through cookies with other Personal Data, so users remain anonymous.

The FADER may provide space on The FADER Websites to third-party advertisers. Those authorized third-party advertisers may use targeting and advertising cookies to collect information about your use of The FADER Websites so that they may deliver ads to you that may be more relevant to you. The FADER does not control these third-parties cookies, so please refer to the relevant third party's website for more information on how those third-party cookies are used.

You have the ability and the right to accept or decline cookies. Most web browsers automatically accept cookies, but you may be able to modify your browser settings to decline cookies or you may purchase third-party programs that provide such functionality. If you choose to decline cookies, you may not be able to fully experience certain features on The FADER Websites.

4. Storage and Security of Your Personal Information and Personal Data


The information we collect from you may be stored and processed on servers in the United States and/or on servers in other countries around the world, and may be transferred between servers located in the United States and abroad. If you are using The FADER Websites from outside the United States, you grant us your consent to transfer and/or store your information on servers located in the United States or in any other country in which our facilities may be located and to use and disclose your information as set forth in this Privacy Policy.

We are committed to keeping the information we collect from you safe and secure, and we use commercially reasonable safeguards (such as SSL encryption) to secure your information. However, we cannot and do not guarantee the safety and security of the information we collect from you.

5. Information We Share with Third Parties

The FADER does not sell, rent or lease our customer lists or any of your Personal Data to third parties. Except as otherwise provided in this Privacy Policy, we will not disclose your Usage Data or any of your Personal Data to any un-affiliated third party without your permission.

The FADER may provide Usage Data, Personal Data and other information to our affiliates, partners and other third parties. However, such information will only be provided in the aggregate, and never about individual users personally.

The FADER may provide Usage Data, Personal Data and other information to trusted third-party service providers and partners who provide services to us (e.g., credit card processing, data storage and management, statistical analysis, etc.). All such third parties are prohibited from using such data and information except to provide such services to The FADER, and are required to maintain the confidentiality of your information.


The FADER may provide Usage Data and other information about you (absent any personally-identifying information) to third-party advertisers to enable such third-party advertisers to deliver advertisements that may be relevant to you. The FADER will never reveal your Personal Data to such third-party advertisers.

The FADER may also disclose your User Data, Personal Data and other information to third parties without notice to you if we determine that such disclosure is reasonably necessary (i) to comply with the law or legal process; (ii) to protect your safety, our safety, or the safety of others; (iii) to protect and defend the rights and property of The FADER, our affiliates and subsidiaries; (iv) to address fraud, technical or security issues; or (v) in connection with an actual or proposed corporate transaction involving all or some of our business or assets (e.g., a merger, sale, acquisition, or bankruptcy, etc.).

6. Public Information

If you choose to post any information on or to The FADER Websites that is meant to be publically available (e.g., comments to columns, posts to message boards, etc.), you are authorizing us to display and share such information to the general public, without any liability or notice to you.

7. Links to Third-Party Websites

If The FADER Websites contain links to third-party websites, such links are provided to you as a convenience only, and we are not responsible or liable for the content provided by any such third-party website, or for your use of any third-party website, or for the privacy policies of any such third-party websites. This Privacy Policy only applies to information collected by us through The FADER Websites, and does not apply to any third-party websites.

8. Children’s Policy


The FADER does not knowingly collect, retain or use information from children under the age of thirteen (13), nor do we target The FADER Websites to children under thirteen (13). The FADER believes that children should obtain their parent(s)’ or guardian(s)’ consent and permission before giving out any personal or sensitive information whether over the Internet or otherwise. The FADER encourages parents and guardians to be engaged and proactive participants in their children’s experience in cyberspace and otherwise.

If we learn that we have collected any personal information from a child under the age of thirteen (13), we will promptly delete such information. If you believe that we have collected personal information from a child under the age of thirteen (13), please notify us immediately at privacyconcern@thefader.com.

9. Modifying and Deleting Your Personal Data

If you provide any Personal Data to us, you may modify or remove such Personal Data by logging into your account. If you wish to modify or remove any of your Personal Data, and are unable to do so, please contact us at privacyconcern@thefader.com. If we delete your Personal Data, or upon termination of the Terms of Use, your Personal Data may be inaccessible and/or permanently deleted, and we may not be able to restore your Personal Data. However, you understand and agree that your Personal Data may remain in caches, servers or back-up storage.

10. The FADER Online Store

The FADER online store (www.shop.thefader.com) is hosted on Shopify Inc. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. Shopify stores your data on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

Shopify also allows you to make purchases of our products using your PayPal account. PayPal uses encryption and other technologies to secure your personal information. For more information on PayPal's security measures, please visit https://www.paypal.com/us/webapps/mpp/paypal-safety-and-security.

11. Changes to this Privacy Policy


The FADER may, in its sole discretion and without liability to you, update, modify or revise this Privacy Policy, without notice to you. You understand and agree that it is solely your responsibility to visit this page (www.thefader.com/privacy-policy) periodically to learn of changes and updates to this Privacy Policy. Your continued use of The FADER Websites following the posting of any changes to this Privacy Policy constitutes acceptance by you of such changes. In the event The FADER believes, in its sole discretion, that such changes materially change these policies, The FADER will provide notice of such changes prior to their implementation; such notice shall appear on The FADER Website’s homepage (www.thefader.com).

12. Communicating with The FADER


The FADER is happy to receive comments and suggestions to improve this Privacy Policy and the Terms of Use. If you would like to communicate your comments or suggestions, you are encouraged to contact us by writing at:

The FADER
Attn: Privacy / Legal Department
71 West 23rd Street, Floor 13
New York, NY 10010

privacyconcern@thefader.com

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