Today they’re going to announce what those “the cows are coming” ads actually mean.

Bovine-related advertising isn’t usually our beat, but with the free 23rd St subway newspaper dudes – both of them! – shouting the slogan at us for the past few days, our interest is a little piqued. A little.

The Cow Parade isn’t coming back or anything, but we kind of wish it were – maybe they’d get around to exhibiting David Lynch’s cow this year. (Wishful thinking is awesome!)