When we got a package containing the promo photo for an artist called Patra and a sealed plush pearl necklace jewelry case, we thought we had finally hit on the Wild Promo that would allow us to throw up one farewell blog post, pack up and head for an early retirement with a nice little nest egg in tow. Turns out it was just holding her CD. Definitely NOT a cost-effective use of a promo budget, people. We thought these were lean times in the music business? Right?! Did we miss something? Or—holy shit!—have we been double-cross hoodwinked now that we’ve posted this and linked to her site and, indeed, given Patra a little Wild Promo of her own?!?!?!?!

(Post script: we know who Patra is, numerous emailers. Our dancehall game is as tight as your “getting our jokes” game isn’t.)