Every fourth blue moon a package/box/garment bag arrives at FADER HQ with contents potent enough to bring magazine production to its knees, and morph normal staffers into grinning little fashion piranhas. There was plenty of good-natured teeth gnashing earlier this week, when samples from the new Woolrich Woolen Mills collection appeared in the office. And very little arm-twisting involved when I asked some boy coworkers to take a twirl and fit-model a few of the styles for size. Woolen Mills Woolrich which launches in the US this fall is designed by Engineered Garments designer and Americana aficionado Daiki Suzuki, who you might remember from a few issues ago (we featured some custom-made EG moccasins). Suzuki has always been a hard-line traditionalist when it comes to the American workwear standards, using old techniques and manufacturing methods to make sure his pieces meet the built-to-last specifics of yore. But besides their sturdiness, there’s also an attention to fit that makes the hunting coats and round collar military jackets he’s designed for Woolrich sit more snugly than an old army surplus piece might. Woolrich turns 175 this year, and looking over the archives (vintage ads after the break) the brand has never wandered too far from its hunting roots. There’s even some nifty 2007 Elmer Fudd action in the Woolen Mills hunting caps.










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