In a brilliant flash of branded entertainment Reebok is producing a new series for IFC (premiering next Monday) which pairs its top athletes with celebrities of other sorts in tête-á-têtes of surprisingly human dimension. Superstar ballers like Baron Davis, David Ortiz, Allen Iverson, and Thierry Henry match up with people like Nelly, Emmanuelle Chriqui and Paz Vega in locations that have personal relevance to each. Our favorite so far is Thierry and Paz in Barcelona (pictured above) because we played soccer as kids, weren't very good, and didn't get to travel or hang out with beautiful people because of it. Hooray for television!
Reebok’s FRAMED Series on IFC
November 16, 2007