Video: Georgie Greville for Spring And Clifton

story THE FADER

Sometimes the runway lacks the creative narrative of designer inspiration, leaving us with just a series of fashion-clad models parading down a white strip. To counter this, designers look to alternative ways of conveying their message, like film. Director Georgie Greville made a conceptual fashion film for the Fall ‘08 Spring and Clifton collection, showcasing the label’s knight-in-shining-armor theme with studded leggings, shimmery vests and heavy knits. Greville uses light and shadows as a symbolic journey through time and space, emphasizing the dreamlike story of the collection. Check it out for yourself here.