Style TV: Shop Talk at Operations

THE FADER

Since Matteo Gottardi’s brain doubles as an encyclopedia for international workwear (he literally ID’d the year of the military coats on our backs!) we had the Operations creative director walk us through the flagship store in SoHo himself. Operations was started by three college friends (Gottardi is one third of the trio) back in 2004, and those first rare workwear imports that filled store are still part of local sartorial legend. They now design collections for both men and women, and we caught Gottardi’s breakdown of the season’s best outerwear pieces on film.