Last year around this time we posted a video of two psychopaths barreling down a steep hillside highway on skateboards wearing powder blue Adam Kimmel suits. It was probably the best fashion promo we'd seen outside of like Victoria's Secret and Ghostface's video about Wallabees. Kimmel's latest video, of Mexican bullrider Rocky McDonald going the distance in a chic black tux, kind of makes the fact that we don't ride bikes to the office because we don't want piss puddle to spray up our t-shirts sound like baby talk. Regardless, the cowboy theme of the video and Kimmel's spring 2010 line was partially inspired by Jim Krantz's iconic Marlboro Man photography of the last few decades and probably had a little to do with Richard Prince's pieces based on the same since Kimmel is well-known for his dalliances with modern art, so Kimmel hired Krantz to shoot it. View the line at Men's Style and see what you can get right now right here.