Stylee Fridays: Hood By Air Spring 2010 Video

September 04, 2009


Right before the seasonal round of runway shows cranks up, fashion people all over the world start to get ants in their pants. Hood By Air will be showing spring 2010 on the 14th of September, right at the tail end of NY Fashion Week, which makes us kind of anxious and excited. Earlier this week photographer and filmmaker Reid van Renesse emailed us a little something to relieve the tension—or at least keep the nerves at bay—a collaborative video with HBA's Shayne Oliver featuring clothes from the new collection.

If the video is a sneak preview of what's in store for the show, then we're definitely not mad at the new Hood By Air sneakers and crazy backpacks, pretty amazing accessory additions to their growing line of custom jewelry. The big theme here seems to be worship, which works really well in the signature HBA monochrome palette. The bondage whites also tie into the idea of surveillance and entrapment—that big-brother-is-watching you intro could be the voice in a cyber space boot camp or futuristic loony bin. And though this obviously doesn't mean that HBA will be presenting their collection in a high-security church, we'll be interested to see where the mood will take them this season.

From The Collection:

Stylee Fridays
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Stylee Fridays: Hood By Air Spring 2010 Video