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Video: Fever Ray, “Seven”

September 10, 2009



Fever Ray continues her streak of slightly goth, contemporary art-inspired videos with "Seven," possibly the least goth of any song on her transcendent debut. Here, an elderly woman dressed in a glittery tiara lip syncs in the middle of a sheep farm. No biggie! The plot seems to be about a fallen circus-show princess (purely basing that on her wolf-faced rhythm section) who's trying to recapture her past, the sole audience a pack of cattle, her glory eternal even without any royal proscenium. Or it could be about some exiled witch razing something—but that's the glory of the Fever Ray video, they're esoteric and crafty enough to provoke thought, not just some dude in a band with guitar-string and crotch closeups. (via Gorilla vs. Bear)

Video: Fever Ray, “Seven”