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Big In Japan: New North Face Purple Label

How many times a day must we bemoan our inability to convert dollars to yen? High Snobiety brings us images from The North Face's Purple Label, sold exclusively in Japan. It's just the latest in a string of American labels (Levi's, Woolrich, among others) that give their best off-shoot lines to the Japanese market and keep us Yankees in the dark. Japanese store Nanamica has the entire line, which includes essentials like color-block velour backpacks and floral duffles.


Big In Japan: New North Face Purple Label