As we watched this video, shot by frequent FADER contributor Todd Cole and scored by FADER cover stars No Age, we felt as though we had reverted into REM sleep and were having one of our very elaborate, profound lucid night-dreams where everyone we know and love is doing something deeply weird. In Aanteni, made to promote our adored Rodarte‘s signature fringy, futuristic frocks, it’s the end of the world and a very troubled-looking model is racing across a barren world and an abandoned spaceship hangar. This is pretty much how we spend 92% of our internal lives, but replace the hangar with “rave club” and Rodarte with “shit we can actually afford whilst dreaming we are wearing Rodarte.” We can’t front on them at all for using their funds for such ill artworks, though. Watch it over at Nowness, which is the new jam from Another Magazine/Dazed & Confused impresario Jefferson Hack.
Rodarte, No Age and Todd Cole Confuse the Hell Out of Us
POSTED March 2, 2010 1:08PM IN ART+CULTURE VIDEO