DJ Khaled records are exercises in ridiculous self-promotion. He began his last album with the lyrics: Standing on the mountain top, counting all this money, laughing at you haters, ain’t nothing gonna save ya. For his newest single he actually took it down a notch (a first?). There’s no bootleg CGI explosions, no Boosie running from a fake fireball, no Fat Joe on a big boat, no topless Rick Ross jumping off a bridge onto a speedboat. Just a few of the world’s biggest rappers, a classy white background, Snoop dating himself, some (a lot of) Nuvo and T-Pain promoting himself by repeatedly showing his iPhone to the screen. If the internet didn’t exist a DJ Khaled fan club would. It’d probably cost a lot of money to join and you’d get a newsletter and membership card. It wouldn’t really be worth it, but we’d do it anyway.
UPDATE: New “Put Your Hands Up” video after the jump. We the videoest!