Celebrate Spring at the Ivana Helsinki Pop-Up Shop

If the recent bout of warm weather in New York has you itching to get out of the house as much as us, why not pop your head in at 238 Mulberry Street, the site of Paola Suhonen’s month-long pop-up shop. As the designer behind Finnish clothing line IVANAhelsinki and editor-in-chief of the modern erotic magazine Love Contemporary, Suhonen has taken this opportunity to celebrate the full breadth of her talent. The store’s offerings include a wide range of items from IVANAhelsinki’s spring collection, as well as a dazzling array of futuristic-looking “pleasure toys.” Appropriately enough, however, it’s at night that the real fun begins. Every evening after 7PM, the rolling racks are stowed away and the space is transformed into a venue for music, movies, storytelling, arts-and-crafts and photography, hosted by bright young things including Au Revoir Simone’s Erica Forster and singer Alexa Wilding. Although the store closes its doors on March 17th (with an all-day sale), there’s still time to catch a DJ set by jewelry designer Pamela Love while you get your portrait snapped by Skye Parrot. Check out Love Contemporary’s blog for a full listing of events.




POSTED March 11, 2010 12:40PM IN STYLE NEWS Comments (8) TAGS:




  1. Moya says:

    This pop-up isn’t for New York, the designer has no idea what decade she is living in and the mark-up is waaaaaay too high for what the stuff is. Bad patterns on ill-fitted made- in-china fabrics. When I went in with a couple of friends, the two girls working completely ignored us too. Good thing its only here for a month!

  2. Tina says:

    Just the opposite…The whole place is like a breath of fresh air!

    I fell in love with the gorgeous, colourful prints and asked where it’s all made since have never seen anything like this.

    Nothing is made in China, just the opposite in Europe they told me. And the shop girls; super helpful with a nice smile…Actually ended up buying a club vibe and cute horse print dress….This is what New York exactly needs I wish this place would be there to stay…


  3. Chris_Karr says:

    Bahahahah sounds like the girl who worked at this store wrote that comment, “with a nice smile.” Hilarious.

  4. Jessica Martins says:

    I agree with the first comment, i didn’t get the whole sex toys and clothes together. The concept was off and the clothes were a little too “forever 21″ for an expensive pop-up store.

  5. jen says:

    this is a cool store. the brand is huge in europe and deserves a home here, too.

  6. k says:

    everything is actually home made in finland. ivanahelsinki is a small ethical brand. that explanes the price tags as well.

  7. Jessica Martins says:

    call it what you will but the fabric felt cheap to the touch and found the clothes to be disposable and forgettable. The sex toys on the other hand would be perfect for high end SEX stores around the city.

  8. g says:

    From the Love Contemporary blog “Some even compared the vibe to the energy at Warhol’s factory”. Ummm…are you kidding me? Wacky theater kids doing improv, Ikea outfits + sex toys for sale and boring singer/songwriter types do not have anything in common with the Factory. Give me a break.